Learning assignment #3

IMPLEMENTATION PLAN by Veera Nurminen (veera.nurminen@tuni.fi)

Section I. Background

This plan is for small companies that want to expand and start recruiting new talents and find interns. The aim of the plan is to find new employees easier and with less effort. 

Section II. Target group

The target groups for this implementation plan are small enterprises that are looking to expand and need to find new employees. Smaller companies rarely have the resources to hold broad recruitments or market their open position properly. This can cause lack of good applicants, so this implementation plan is important, so that the employers don't have to settle for applicants that are not that suitable for the positions. 

Section III. Social media tools and services and how they are used

The tools chosen for this plan are LinkedIn and Instagram. LinkedIn is a great platform for scouting potential employees and many students are looking for internships there. In LinkedIn you can immediately see the person's skills and school/work history. If the company does not want to hold any public recruitments at all, they can scout job seekers through LinkedIn themselves. LinkedIn is also a great way for the company to share content about themselves and build a reputation/brand. Open positions can also be published through LinkedIn.

Instagram is a good way to build a reputation for your company by posting interesting content actively. Most people (especially the youth) prefer Instagram over Facebook these days and by posting ads about your company and open positions can be really beneficial. It is possible to choose target groups and areas for the adverts, so targeting open positions ads for the ideal candidates.

These tools were chosen for this plan because I think they are the most relevant platforms that companies should use currently and by using them, best results can be achieved. Smaller companies should prefer young, but qualified employees, for example freshly graduated students or interns. Hiring them usually costs less and they can deliver fresher ideas.

Companies need to be careful when posting on social media to protect their privacy and reputation. While looking for employees or doing anything related to work, employees should use company accounts (email for example) and be aware of what they are posting.

Section IV. Updating and maintenance

For the future, companies should keep updating their social media pages regularly to raise awareness about themselves and to become more attractive to job seekers.

The implementation is open and can be adjusted to many companies but if the companies choose to publish ads on Instargam that will cause costs.